by Shannon Casey

Social media is changing the Michigan wine landscape. Michigan By the Bottle is teaming up with Black Star Farms for the state’s first virtual wine tasting conducted through Twitter. Tweet & Taste Michigan will be held on March 8, 2010 at 8pm.

Michigan wine fans are invited to log onto their computers and participate as we taste through a flight of wines, selected by Black Star Farms winemaker Lee Lutes. Along with myself, featured participants include Lutes, Master Sommelier Claudia Tyagi (winegenie@Twitter), wine educator Bill Wilson (WineforNewbies.net), George Heritier and Kim Adams (Blogs.GangofPour.com), Mike Fifer (TheWineMonologues.com), Chris Ternes (TheWineauxs.com), and Joel Goldberg (MichWine.com).

We will be tasting 2008 Black Star Farms Arcturos Dry Riesling, 2007 Black Star Farms Arcturos Pinot Noir, and 2007 Black Star Farms Arcturos Barrel Aged Chardonnay. Participants can pick up the wines at their local wine shop or order online at BlackStarFarms.com. Black Star Farms is offering $.01 shipping between Feb. 23 – March 9 to business addresses to encourage participation.

During the event, participants will log onto Twitter and search using #ttmi, the Tweet & Taste Michigan hashtag. As the facilitators and winemaker taste through the wines, users can share impressions and ask questions, by adding the #ttmi hashtag to every tweet to ensure everyone participating sees it.

The event, which I will be expanding in future months to include other Michigan wineries, is designed to encourage wine lovers and newbies from throughout the state and beyond to sample a little of what Michigan’s wine regions have to offer.

Full details of the event can be found on www.TweetAndTasteMichigan.com.

Shannon Casey is the publisher of MichiganByTheBottle.com, a blog that features original content like tasting notes, articles, in-depth winery video features and weekly video podcasts, as well as links to news stories on Michigan wine from across the Web. The site’s purpose is to educate consumers on the state’s presence in the wine industry, expose hidden gems right in residents’ own backyards and underscore the value of buying local.

Photo: Belly Up by photoshoparama